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Strategic Marketing Consultant

$77,000 – $98,000 yearly

Cincinnati Children's Hospital Medical Center

Last Updated: 2/28/23

Job Description

Expected Starting Salary: $77,000 - $98,000

Note: this is a full-time, permanent position with benefits on the Marketing & Insights team within the Marketing & Communications department.

This role serves as the relationship manager and marketing guru for clinical and business leaders in major divisions throughout the medical center. You'll leverage your consultative skills with those service lines to recommend strategic marketing solutions for their business needs among consumer and HCP audiences. This role includes collaboration with cross-functional teams to develop and oversee the execution of integrated marketing plans to support division business goals, including awareness, engagement and new patient acquisition.

SUBFUNCTION DEFINITION: Responsible for developing and executing integrated marketing strategies for external audiences to support organizational goals.

REPRESENTATIVE RESPONSIBILITIES

•Integrated Marketing Planning and Execution
Oversees annual strategic marketing plan creation and execution for external audiences across multiple divisions and programs; Identifies when to modify plans based on needs and anticipates future needs; Leads cross-functional teams to execute marketing activities, including but not limited to direct marketing, digital content development, digital marketing, and advertising campaigns; Develops and implements message strategy for assigned programs; Employs project management techniques to complete marketing projects on schedule and on budget; Determines tracking and results measures; Analyzes results data and identifies opportunities; Regularly reports project and plan status and results to clients, team and leadership; manages and tracks campaign budgets.

•Strategic Consultation
Provides strategic consultation by anticipating new work for major programs and initiatives and recommending solutions; solves problems proactively; provides marketing and communications counsel to departments and programs throughout the medical center; Identifies needs for marketing research and manages that research as needed; Stays abreast of competition, industry trends and best practices and provides consultation to team and clients to make improvements; Viewed as subject matter expert.

•Relationship Management
Client relationship manager for multiple divisions and programs; Manages expectations, identifies potential issues and plans resolution; Identifies when appropriate to escalate issues up the chain of command; Communicates progress of plans and success measures to marketing leadership, clients and others; Develops and maintains relationships with internal clients, M&C team, strategy and growth colleagues, and other critical partners across the medical center; Manages vendor relationships for projects or initiatives, including agency partners, vendors and freelancers.

Qualifications

EDUCATION/EXPERIENCE

Required:

•Bachelor's degree in a related field
• 5 - 7 years of work experience in a related job discipline.

Preferred:
-Experience with paid search/SEM campaigns

Unique Skills:
-Proficient in MS Office

Cincinnati Children's is proud to be an Equal Opportunity Employer that values and treasures Diversity, Equity, and Inclusion. We are committed to creating an environment of dignity and respect for all our employees, patients, and families (EEO/AA).



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