(Archived) Content Coordinator

Green Umbrella is seeking a Content Coordinator to work collaboratively with our team to provide shared services that enable the organization to execute its programs. This newly focused role will report to our Communications Lead and help expand Green Umbrella’s capacity to share the activities and outcomes of all its programs with stakeholders and the community.

The Content Coordinator will be a primary point of contact for many of Green Umbrella’s program teams and members and will ensure the promotion of their events across our organization's channels & website. This early-career position is both technical and creative, and requires extreme attention to detail and the ability to manage many moving parts across numerous platforms. The ideal applicant for this role will be excited to track & research sustainability-related news and events happening throughout our 10-county region & have a genuine interest in promoting such efforts on an ongoing basis.

About Green Umbrella: Green Umbrella leads collaboration, incubates ideas and catalyzes solutions that create a resilient, sustainable region for all. We envision a vibrant community where sustainability is woven into our ways of life. Our systems-level work improves the health of our region's people, climate and landscape. We do this by convening cross-sector collaborations that work to effect policy, systems and environment change.

Primary Responsibilities

Content Creation - 30%

• Daily copywriting & design of social media assets across platforms in partnership with Communications Lead and Communications Intern
• Suggest potential opportunities for improvement related to social media posting & tracking processes, including adoption of management & tracking platforms
• Attend program events and meetings to take photographs and/or video for social media, marketing, and other promotional material. Live post from events across channels as needed.
• Assist in preparation and distribution of program-related planning and report documents such as Annual Reports and Annual Communications Strategies
• Assist in preparation & design of digital and print advertising assets
• Oversight of file & image metadata, licensing, and drive organization related to content. Opportunity to build the taxonomy, metadata, and file naming conventions for creative and marketing team.

Social Media Management - 30%

• Daily posting and engagement management across 4+ Green Umbrella-owned social media channels
• Assist in strategy and content drafting for program-related social media channels (ex. Common Orchard Project Instagram)
• Manage organization and daily maintenance of annual content calendar (currently in Airtable)

Website & Newsletter Administration - 25%

• Weekly website updates and management of Green Umbrella online events calendar, Green Jobs Board, Volunteer Opportunities page, etc.
• Formatting and sending of Green Umbrella emails, including Green News, event invitations and reminders, and follow-ups (estimated 2-3 emails per week minimum)
• Oversight of Green News email inbox, including daily monitoring and replies, and translation of emails to event calendar & Green News
• Assist in management and maintenance of email listserv & contact databases

Metrics & Analytics - 15%

• Quarterly tracking of communications metrics across website, newsletters, social media, and media mentions
• Creation of quarterly metrics reports
• Assistance in data analyzation and related communications strategy recommendations

Qualifications

In order to be successful in this role, we believe the ideal candidate will have the following characteristics and experience:

• Minimum 1-2 years’ experience in a similar role supporting a marketing or communications team in content-heavy, task-oriented position
• Previous day-to-day coordination of social media platforms, including: Twitter, Facebook & Instagram/Meta Business Suite, LinkedIn
• Humble (in it for others/mission), hungry (strong work ethic, always ready to contribute), and smart (understand people and how to interact with them).
• Interest in researching, tracking, and promoting hundreds of regional sustainability news articles & events annually
• Excellent organizational and administrative skills, including the ability to manage and sort email inbox of 50+ daily emails
• Ability to distill complex ideas into accessible written and visual products
• Excellent at prioritizing a variety of tasks and managing time
• Commitment to mission and values of Green Umbrella
• Organized and willing to become an expert at Asana & Airtable project management
• Adaptable

Please mention in your cover letter if you have specific experience, skills, or interest in any of the following:

• Copywriting
• Graphic design—to create banners, visual content for social media, print pieces, event invitations, designed reports, etc. including experience with Adobe Creative Suite (InDesign, Illustrator, Bridge, Lightroom and/or Photoshop) and/or Canva
• Working with Newsletter software, such as Mailchimp, CheetahMail, EveryAction, Constant Contact, or others
• Photo/video content creation/production and/or editing, digital asset project management
• Google Analytics, Google Ads, and/or SEO

Salary & Benefits

• Annual salary of $35,000 to $40,000
• Thirteen paid holidays annually
• Twelve vacation days in first year of employment (increases with tenure at organization)
• Accrual of ten sick days annually
• Flex-time policy for overtime hours, flexible work schedule
• Health Insurance: 100% of health insurance premium cost for full-time employees is covered (no wait period), 25% of spouse/family health insurance is covered
• Parental Bonding Leave (after 1 year of employment) of up to 4 weeks PTO

To Apply

Submit (as one PDF attachment) a cover letter, resume, and contact information for two professional references by 5:00 pm May 11, 2022 to jobs@greenumbrella.org. Address cover letter to Erin Rothfuss, Operations Director. No phone calls please. Applications will be reviewed as they are received.

Optional: If you have an existing content portfolio of any kind (including graphic design, photography and/or videography), please feel free to include in your application. This is not required to apply. Please limit attachments to 8mb. Links also permitted.

GREEN UMBRELLA IS AN EQUAL OPPORTUNITY EMPLOYER AND VALUES DIVERSITY AT ALL LEVELS OF ITS WORKFORCE. We are committed to making sure our applicant pool is diverse and reserve the right to extend the application period or seek additional candidates if it is not.